With a significant number of users visiting websites SEO Anomaly on mobile devices, evaluating the mobile responsiveness will ensure you’re giving those users the best possible experience. Find out what’s holding your website back with Epiic’s SEO auditing services. Our experienced digital marketing team can also help with everything that comes after, including strategy, content creation, and UX design.

• SE Ranking’s Website Audit identifies things like HTTP URLs in the XML sitemap, your security certificate expiration date, and whether you use an outdated version of the SSL or TLS protocol.
• However, if they don’t affect your SEO performance, then you can leave them out of the report.
• If you have the right tools, you can still win visibility — across Google, YouTube, AI results, and more.
• As you run your crawl through the audit process (and follow along with our checklist!), you’ll gather a list of technical issues.
• To wrap up, let’s conclude with key takeaways and the bigger picture of why all this matters.

Use this SEO audit checklist to get more traffic and rank higher

Yes, with our paid plans, you can easily set up automated website crawls. “Seobility is an easy to use SEO tool that explains in great detail which areas of my website need attention and how to fix any issues.” Set up automated crawls to regularly monitor your site and quickly discover new errors as they appear.

It highlights errors that prevents a website from reaching its full potential in search rankings. Doing an audit helps website owners create a plan for improvement, supporting long-term success in organic search results. Contrary to popular opinion, broken links don’t result in site penalties. As content cycles in and out, and your site’s structure changes over time, 404s occur naturally. That said, broken links in inopportune places can fracture your internal linking structure.

Structured Data

Given the above section on types of SEO audits, we’ve compiled a checklist for a pretty well-rounded SEO audit that incorporates technical, off-page, and on-page SEO. Auditing your website on an ongoing basis is key, regardless of how long you have been doing SEO on your website. Since websites are ever-changing, it’s easy to miss best practice elements that can help to move your results forward. Auditing can be a great way to catch these items, as well as find outdated practices that could be holding your website back.

Look for reports of crawl issues caused by unnecessary URLs, broken links, redirect chains, or incorrect canonical configurations. The right crawler will be fully customizable and allow you to set the crawl depth, speed, and frequency. Get more organic search traffic with this in-depth SEO audit template. (Available in Word, Google Docs and as a PDF.) Use it to analyze and optimize clients’ websites — or your own. Don’t stuff your keyword everywhere… That can actually hurt your SEO. You can use related keywords in your content to help give search engines the context of your page.

Step One: Identify the Culprits

This will instantly give you tons of information about what people like about your site and where they’re going next after they click through from that page. You’ll also get more insight into what potential buyers are doing before making a purchase with either you or one of your competitors (which can be significant information that can improve your campaign). Don’t forget that while the meta description does not affect ranking directly, it can have an impact on your conversion rate.

Generate an image sitemap as part of the SEO audit to offer search engines additional information about the images on your site. Submitting the image sitemap to Google Search Console enhances the visibility and indexation of your images. In the SEO audit, assess the implementation of responsive design to ensure that images adapt seamlessly to various screen sizes and devices. Responsive images enhance user experience and support better performance across a range of platforms. The “Free SEO Tools” page is a valuable asset for anyone looking to optimize their website’s performance in search engines, offering a wide range of tools and resources at no cost. Regular holistic audits help you stay ahead of algorithm changes and evolving SEO best practices.

Get useful information about the quality and quantity of backlinks pointing to your website, ordered by their importance. Save your backlinks lists, export them in different formats and track your backlinks status over time. We provide a set of SEO tools to help you understand your website from a search engine’s perspective. Your SEO audit should be the ultimate guide to driving your business forward, rather than letting it be left behind. At Hennessey Digital, our team includes experts on both the audit and implementation sides of the SEO spectrum. We have refined processes honed from decades of experience and can perform both audits and implementation.